Orchestrating Beauty with Purpose

Interior Couture was founded in 2005 with a simple idea:

to create homes that are as practical as they are poetic — spaces that reflect who you are, and who you’re becoming.

We design with the quiet conviction that luxury isn’t loud. It’s felt in the flow of daily life, in the ease of moving through your space, in the calm it brings you at the end of the day.

From our base in South Kensington, we’ve worked across the UK and Europe for over two decades, transforming residences into layered, intelligent, much-loved homes. Our approach is deeply personal and exactingly tailored — no formulas, no fuss.

With a trusted network of contractors, craftsmen and suppliers, we guide each project from concept to completion. The result is a home that feels considered, grounded, and unmistakably yours.

Founded by former lawyer Elaine Williams, Interior Couture blends creative vision with precise execution. A graduate of the Inchbald School of Design and holder of a Postgraduate Diploma in Architectural Interior Design, Elaine draws on 20 years of design practice — and 15 years of legal rigour before that.

Whether you’re embarking on a full renovation or reimagining a single space, we’d love to hear your story.